Preview

Vestnik Majkopskogo Gosudarstvennogo Tehnologiceskogo Universiteta

Advanced search

Handmade as a resource of social and cultural development of modern society

https://doi.org/10.47370/2078-1024-2022-14-4-181-190

Abstract

The article deals with the issue of handmade – a form of individual manual labor to create original applied or artistic products – as a resource of the social and cultural life of modern society. The relevance of the research is determined by the need for a person to have ways to show their uniqueness in the conditions of total mass production and social interactions. Based on the results of a sociological survey, the activity, motivational, psychological, economic and communication aspects of handmade have been clarified. The main conclusions of the research are the following: the possibilities of handicraft work in the utilitarian-applied and artistic-aesthetic fields of activity are most clearly manifested; handmade is a significant element for a large number of people in the organization of a positive communication space; in a mass society, needlework is a way of constructing and representing personal identity. The most significant function of handmade is the function of changing the type of activity in order to prevent emotional burnout in the conditions of concentrated information flows and the rapid pace of production and economic life.

About the Authors

Aminet Magametovna Siyukhova
FSBEI HE “Maikop State Technological University”
Russian Federation

Siyukhova Aminet Magametovna, Doctor of Cultural Studies, an associate professor, a professor of the Department of Philosophy, Sociology and Pedagogy

Maikop

tel.: +7 (906) 438 72 49



Elena Nikolaevna Bazalina
FSBEI HE “Maikop State Technological University”
Russian Federation

Bazalina Elena Nikolaevna, Candidate of Philology, an associate professor, an assistant professor of the Department of Foreign Languages

Maikop

tel.: +7 (905) 477 72 62



Angela Askerovna Kubova
FSBEI HE “Maikop State Technological University”
Russian Federation

Kubova Angela Askerovna, A senior researcher of the Scientific Activities Department

Maikop

tel.: +7 (909) 470 06 40



References

1. Pirozhkova O.B. Handmade as a way of self-realization and development of creative abilities of students // Innovations in education. 2011. No. 4 (7). P. 10–15.

2. Krasnostavskaya N.V. Formation of a system of tools for Internet communications of brands of handmade industry products // Naukovedenie. 2015. Vol. 7, No. 4 (29). P. 25.

3. Krasnostavskaya N.V. The level of involvement and rational and emotional incentives as factors in the analysis of the hierarchy of communication effects for the promotion of handmade goods // Bulletin of Eurasian Science. 2019. V. 11, No. 2. P. 33.

4. Antonova I.A. Handmade as a search for harmony in the era of postmodernism // Bulletin of the Humanitarian University. 2018. No. 3 (22). P. 142–146.

5. Mirnenko E.A., Yakovleva I.P. Handmade as a form of creative and professional self-realization of the individual // Polythematic network electronic scientific journal of the Kuban State Agrarian University. 2017. No. 129. P. 1344–1354.

6. Toffler E. The Third Wave. M.: AST, 2010. 800 p.

7. Malysheva M.K. Signs of E. Toffler’s “demassification” in the modern economy // Economics and business: trends and innovations: materials of the international scientific and practical conference. M., 2021. P. 92–100.


Review

For citations:


Siyukhova A.M., Bazalina E.N., Kubova A.A. Handmade as a resource of social and cultural development of modern society. Vestnik Majkopskogo Gosudarstvennogo Tehnologiceskogo Universiteta. 2022;(4):181-190. (In Russ.) https://doi.org/10.47370/2078-1024-2022-14-4-181-190

Views: 141


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.


ISSN 2078-1024 (Print)