Theory of generations: features of media consumption in the conditions of active development of digital technologies
https://doi.org/10.47370/2078-1024-2022-14-4-165-173
Abstract
The article discusses the current problems of media consumption caused by the development of digital technologies, the media market and Internet communications. Using statistical and logical research methods, the article defines the features of media consumption and identifies factors influencing the perception of information by different age audiences. The theory of generations explains the heterogeneous process of information perception among audiences of different age groups, contributes to the establishment of effective communication. It has been concluded that representatives of the media business could create more in-demand information products that meet the needs of the audience of digital media resources based on the study of the value orientations of generations.
About the Authors
Natalya Gennadievna Maskova
FSBEI HE “Maikop State Technological University”
Russian Federation
Russian Federation
Maskova Natalya Gennadievna, Candidate of Economics, an associate professor of the Department of Management and Regional Economics
Maikop
tel.: +7 (906) 438 18 59
Anastasia Alexandrovna Khazhgerieva
FSBEI HE “Adygh State University”
Russian Federation
Russian Federation
Khazhgerieva Anastasia Alexandrovna, а senior lecturer of the Department of Literature and Mass Communications of FSBEI HE “Adygh State University”, head of the “Brand” Advertising Agency
Maikop
tel.: +7 (928) 662 05 16
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Review
For citations:
Maskova N.G., Khazhgerieva A.A. Theory of generations: features of media consumption in the conditions of active development of digital technologies. Vestnik Majkopskogo Gosudarstvennogo Tehnologiceskogo Universiteta. 2022;(4):165-173. (In Russ.) https://doi.org/10.47370/2078-1024-2022-14-4-165-173
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